Privacy Policy
1. Introduction
Welcome to MedScale. We value your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, share, and safeguard your personal information. By using our services, you agree to the collection and use of information in accordance with this policy.
2. Information We Collect
We collect a variety of personal information to provide and improve our services. This includes, but is not limited to, contact information such as your full name, email address, phone number, and mailing address; professional information such as your medical practice name, office address, specialty, medical license number, and professional affiliations; financial information such as billing address, payment card details, and transaction history; digital information including IP address, device type, browser type, and information about your interactions with our website; marketing information such as preferences for receiving marketing communications, details about your marketing goals, and previous marketing activities; client communications including records of your communications with us; analytical information related to the performance of your digital marketing campaigns; compliance information required for regulatory purposes; and any other sensitive information you choose to provide.
3. How We Collect Information
We collect personal information through various methods, including online forms, email, phone, in-person meetings, and through third-party services such as Calendly, HubSpot, Zapier, Stripe, Monday.com, Ionos, Salesmsg, LinkedIn, Instantly AI, and Google. These methods help us ensure we have accurate and comprehensive data to serve you effectively.
4. Use of Information
The personal information we collect is used for various purposes, including service delivery, communication, billing and payment processing, marketing and promotions, personalization, analytics and performance tracking, compliance with legal obligations, feedback and improvement, security and fraud prevention, and facilitating third-party integrations. This helps us provide tailored and effective digital marketing services to our clients.
5. Sharing of Information
We may share personal information with employees, contractors, and trusted third-party service providers to facilitate our services. This includes sharing information with payment processors, scheduling platforms, CRM systems, marketing platforms, IT and security services, professional advisors, and, if necessary, potential buyers or investors. We ensure that all third parties adhere to strict data protection and confidentiality standards.
6. Protection of Information
We take the protection of your personal information seriously and implement a range of security measures. While we do not directly store personal information on our servers, we ensure that all third-party service providers adhere to industry-standard security practices, including encryption, access controls, and secure data storage. We conduct regular security audits and assessments to identify and mitigate potential vulnerabilities.
7. Retention of Information
We retain personal information for as long as necessary to fulfill the purposes for which it was collected, provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. In practice, this means we may retain personal information indefinitely unless a client requests deletion. We take reasonable steps to securely delete or anonymize information that is no longer required.
8. Client Rights
Clients have the right to request access to, correction of, deletion of, restriction of processing of, and portability of their personal information. Clients may also object to the processing of their personal information for certain purposes. To protect against liability and ensure security, we may take reasonable steps to verify the identity of clients requesting to exercise their rights. We reserve the right to decline requests that are manifestly unfounded or excessive.
9. Cookies and Tracking Technologies
We use cookies and other tracking technologies to enhance user experience, analyze website performance, and deliver personalized content and advertisements. By continuing to use our website and services, users consent to our use of these technologies. Users can manage their cookie preferences through their browser settings, though disabling cookies may affect website functionality. We comply with applicable laws regarding the use of cookies and tracking technologies.
10. International Data Transfers
If you have any questions, concerns, or requests regarding your personal information and privacy rights, please contact us via email at [your email address], phone at [your phone number], mail at [your mailing address], or through our website contact form [link to contact form]. For specific data protection and privacy matters, you may contact our Data Protection Officer at [DPO’s email address].
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. We will notify you of any significant changes by posting the new Privacy Policy on our website and updating the effective date. Your continued use of our services after such changes constitutes your acceptance of the new Privacy Policy.